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BACARDÍ Brings the Sound of Rum to Las Vegas for Life Is Beautiful Music & Art Festival 2022


(All Photos: BACARDÍ Rum Presents CASA BACARDÍ & the BACARDÍ Stage at Life Is Beautiful Music & Art Festival 2022


This past weekend, BACARDÍ brought iconic rum vibes to Las Vegas for the Life Is Beautiful Music & Art Festival. Including experiences like Casa BACARDÍ, special performances by Farruko and Loud Luxury inside Casa BACARDÍ, a kick-off party with Rolling Stone and headlining acts like T-Pain, Shaggy and Kygo on the BACARDÍ stage, the world’s most awarded rum brand celebrated its return to Life Is Beautiful in a big way!  

BACARDÍ brought CASA BACARDÍ to Life Is Beautiful 2022 with surprises performances from EDM duo Loud Luxury and Puerto Rican superstar Farruko, plus all-day Latin programming and delicious festival-inspired cocktails, while the BACARDÍ Stage saw performances from T-Pain, Shaggy, Kygo, Gryffin, and more. 


What:           Back for the fifth time, BACARDÍ Rum returned to the Life is Beautiful Music & Art Festival this past weekend, bringing its signature rum vibes with the BACARDÍ Stage and inaugural Casa BACARDÍ pop-up in Las Vegas, Nevada.

Over the last three days, BACARDÍ drew eager festivalgoers to Casa BACARDÍ – the first-ever always-on Latin dance party at the festival, where guests could enjoy signature BACARDÍ cocktails, interactive programming like salsa lessons and non-stop performances. Special performances included sets from Farruko, Ric Wilson and Benjiflow, while fans were also treated to a surprise late night performance by BACARDÍ partner, Loud Luxury.

You can find day-by-day highlights from this past weekend’s festivities that took place at Casa BACARDÍ and on the BACARDÍ Stage during Life Is Beautiful 2022 below:

Day 1 – Friday, September 16


On the first day of the festival, the party started at Ayu Dayclub with a Rolling Stone x BACARDÍ Life Is Beautiful kick-off party. Ticketed and VIP attendees were treated to performances from two emerging artists from the latest BACARDÍ Music Liberates Music program, Ric Wilson and BenjiFlow, who sang their tops hits to a crowd that included GRAMMY-winning producer and BACARDÍ collaborator, Boi-1da.

Later that day on festival grounds, Omah Lay and Cochise kicked off the day one performances on the BACARDÍ Stage, while Shaggy brought the nostalgia factor in the evening by performing some of his top hits like “Angel” and “It Wasn’t Me.” Later that evening, Oliver Tree performed to a spirited crowd while T-Pain rounded out the night on the BACARDÍ stage with numerous hits like “Buy U a Drank,” “Bartender” and “I’m Sprung,” reminding the crowd of his recent stint on The Masked Singer, along with why fans fell in love with him over 17 years ago!


Meanwhile at Casa BACARDÍ, guests enjoyed performances from Music Liberates Music artist, BenjiFlow, who sang the song he created in collaboration with BACARDÍ and Boi-1da for the Music Liberates Music program, entitled “Ruby.” Puerto Rican pop duo, Buscabulla, and Latin DJ, Gian Varela, followed with lively performances later that evening to encourage festivalgoers to do what moves them.

Day 2 – Saturday, September 17


Saturday proved to have another standout lineup of performances on the BACARDÍ stage with artists like JPEGMAFIA and Alessia Cara pumping up the crowd for the evening headliners. They paved the way for the massive crowds that turned out to watch Gryffin and Kygo, who performed hits like “Feel Good” and “Stargazing,” respectively. The crowd was even more amped when Kygo brought Gryffin out to perform “Woke Up in Love.”

Back at Casa BACARDÍ, fans were treated to performances by the iconic Puerto Rican artist, Farruko, who brought the ultimate Latin vibes Saturday evening with hits like “Calma,”Diles” and “Pepas,” paying homage to its standing as a song of the summer. Much to fans’ delight, BACARDÍ partner Loud Luxury made a surprise late-night appearance at Casa BACARDÍ to play some of their classics like “Body” and “These Nights,” encouraging fans to keep the party going well into the night.

Day 3 – Sunday, September 18

To close out an epic weekend of festivities, the BACARDÍ Stage saw performances from Big Wild, Dermot Kennedy and Beach House on the last night of Life is Beautiful – rounding out a memorable weekend of performances. Similarly, at Casa BACARDÍ, New Orleans DJ and rapper, Pellow Talk, performed and brought up Latin stars like GALE and Dylan Fuentes to sing their latest hits with him, as fans sipped on cocktails like Life’s A Beach and the Desert Mojito. Additionally, BACARDÍ Music Liberates Music artist Ric Wilson performed his second set of the weekend to a crowd of excited onlookers, marking an exciting end to an action-packed weekend filled with live music, delicious cocktails and rum vibes.   

When:          Friday, September 16th – Sunday, September 18th, 2022

Who:              T-Pain



Loud Luxury



Beach House

Alessia Cara

Oliver Tree

Ric Wilson


And more…

Where:         Life is Beautiful Music & Art Festival

Las Vegas, Nevada

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Valerie Milano is the well-connected Senior Editor and TV Critic at, a website that aggregates showbiz news curated for, and written by, insiders of the entertainment industry. (@HwoodTimes @TheHollywood.Times) Milano, whose extraordinary talents for networking in the famously tight-clad enclave of Hollywood have placed her at the center of the industry’s top red carpets and events since 1984, heads daily operations of a uniquely accessible, yet carefully targeted publication. For years, Milano sat on the board as a chief organizer of the Television Critics Association’s press tours, held twice a year in Beverly Hills and Pasadena. She has written for Communications Daily, Discover Hollywood, Hollywood Today, Television International, and Video Age International, and contributed to countless other magazines and digests. Valerie works closely with the Human Rights Campaign as a distinguished Fed Club Council Member. She also works with GLSEN, GLAAD, Outfest, NCLR, LAMBDA Legal, and the Desert Aids Project, in addition to donating both time and finances to high-profile nonprofits. She has been an active member of the Los Angeles Press Club for a couple of years and looks forward to the possibility of contributing to the future success of its endeavors. Milano’s passion for meeting people extends from Los Feliz to her favorite getaway, Palm Springs. There, she is a member of the Palm Springs Museum of Art and a prominent Old Las Palmas-area patron.