NBC: 3.1/ 5, ABC: 3.0/ 5, CBS: 2.3/ 4, Fox: 2.2/ 4, CW: 1.0/ 2
-Percent Change from the Year-Ago Evening:
CW: +43, ABC and Fox: no change, CBS: – 4, NBC: – 6
It was summer Monday overnight business as usual with 8-10 p.m. reality entries “Bachelor in Paradise” on ABC and “American Ninja Warrior” on NBC tied for dominance at a 3.6 rating/6 share each in households. ABC, unfortunately, continues to squander the lead-in support on recent relationship/reality entry “The Proposal,” which slipped to a series-low 1.7/ 3 at 10 p.m. (#3). Comparably, that trailed “Elementary” on CBS (#1: 2.7/ 5) and a repeat of “America’s Got Talent” on NBC (2.1/ 4) by 39 percent and 19 percent, respectively.
For the remainder of the analysis and the breakdown by network and by half hour for Monday, August 27, click here
Live+Same Day Data
-Monday 8/20/18: Click here
-Tuesday 8/21/18: Click here
-Wednesday 8/22/18: Click here
-Thursday 8/23/18: Click here
-Friday 8/24/18: Click here
Live+7 Day Ratings – Week of August 13: Click here
Positive Start for ‘Disenchantment’ as Netflix’s Third-Youngest Skewing Debut To-Date
“Disenchantment,” the animated comedy series from The Simpsons and Futurama creator Matt Groening about a princess of a medieval fantasy kingdom known as Dreamland, got off to a decent start for Netflix during its premiere weekend of Aug. 17-19, according to Nielsen’s SVOD Content Ratings.
Within the first three days of its availability (8/17-8/19), the show’s first episode received an average minute audience of 4.4 million viewers (U.S. audience only); over 3.2 million or 73 percent of that audience stemmed from the Persons 18-49 demographic.
Within the first three days of its availability (8/17-8/19), the show’s first 10 episodes received an average minute audience of nearly 2.1 million viewers; about 1.6 million among adults 18-49.
“Disenchantment” delivered similar aggregated viewing levels to Netflix’s “Lost in Space” (6.6 million vs. 6.4 million) across the episodes. In addition, the demographic skew between the two series were similar, with both being predominantly male and with those viewers accounting for 60 percent of the audience.
But where “Disenchantment” differs from “Lost in Space” is in median age, with the audience for the animated program skewing much younger (29 years old) than for the reboot of the classic sci-fi series (43 years old).
Of the Netflix originals analyzed, “Disenchantment” had one of the youngest audiences for premiere day with the exception of “13 Reasons Why” and “Fuller House” (each, a median age of 25 years old). In comparison, Stranger Things (Season 2) had a median age of 30. For the individual episode charting, click here
Source: Nielsen Media Research