Home #Hwoodtimes A Conversation with Gerard Longo founder of Underground Music Collective (UMC)

A Conversation with Gerard Longo founder of Underground Music Collective (UMC)

By Judy Shields

Los Angeles, California (The Hollywood Times) 05/09/2023

Gerard Longo

The goal of giving emerging artists a platform to build awareness for their music and access resources to help build the business side of the industry. UMC has since expanded into Nashville serving independent artists across the country and grown to include support from the Arts Council of Greater Nashville, providing artist development, marketing, promotion, photography, writing, and social media services for independent creatives. Through partnerships developed with major brands including CAA, Universal Music Group, Redfin, Redbull, and NFL’s Tennessee Titans, Underground Music Collective is on the rise.

Not only is UMC a great platform to help musicians get their start, but donations to UMC are also tax-deductible.

If you would like to learn more about UMC and how you can help, please visit our website at www.undergroundmusiccollective.com.

The Hollywood Times spoke with Gerard Longo about UMC. Enjoy the conversation.

In addition to launching the affiliate marketing program, UMC also announced the new Creative agency branch of the organization. The Creative Agency @ UMC offers a new team of talented creative professionals available to assist in photography, videography, web design, graphic design, social media, copywriting, artist coaching, and music education. Independent artists will now have the opportunity to have additional support services in these core areas to help them raise awareness and build their music careers.