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Siren Makes a Splash as Freeform's Biggest Drama Launch in Over 2 Years

April 3, 2018
National Live +3 Day Program Ratings for March 29, 2018
‘Siren’ Makes a Splash as Freeform’s Biggest Drama Launch in Over 2 Years
Freeform’s ‘Siren’ Debuts as Thursday’s No. 1 Cable Show in Women 18-34
‘Siren’ Stands as Freeform’s Best-Ever Drama Digital Debut, With 4.3 Million Views Across Linear and Digital Platforms
 ‘Siren’ Ranks as Thursday’s No. 1 Most-Social Scripted Cable Series
‘Siren’ Posts The Largest L+3 Lifts for any Freeform Drama Debut
The 2-hour debut of “Siren” (March 29, 2018, 8:00-10:00 p.m. EDT) ranked as Freeform’s biggest drama launch in more than 2 years among Total Viewers (1.540 million), Adults 18-49 (743,000/0.58 rating), Women 18-49 (483,000/0.75 rating), Adults 18-34 (396,000/0.57 rating), Women 18-34 (279,000/0.80 rating) and Persons 12-34 (510,000/0.54 rating) – since “Shadowhunters” on 1/12/16.
Competitively, Freeform’s “Siren” opened as Thursday’s No. 1 program on cable among Women 18-34 and Females 12-34 (366,000/0.79 rating) and No. 1 scripted cable program with Women 18-49.

Siren (Photo Freeform-David Bukach)

The 8:00 p.m. telecast of “Siren” ranked as the No. 2 drama series launch on basic cable of the 2017-18 season so far among Women 18-34 and Females 12-34, behind only AMC’s “The Walking Dead”-led “The Terror.”
In the first three days after its launch, “Siren” generated 4.3 million views across linear and digital platforms, making the series the best digital drama debut in Freeform history.
Freeform’s “Siren” was Thursday’s No. 1 most social scripted cable series with 170,000 engagements across Twitter, Instagram, Facebook and Tumblr.
After three days of delayed viewing, the new Freeform drama nearly doubled its L+SD numbers in Adults 18-34 (+98%), Adults 18-49 (+91%), and Persons 12-34 (+90%). In fact, “Siren” posted the biggest-ever L+3 increases of any Freeform drama debut in Total Viewers (+77%), Adults 18-49 (+91%), Women 18-49 (+88%) and Persons 12-34 (+90%).
About Freeform
Part of the Disney|ABC Television Group, Freeform connects to audiences and goes beyond entertainment with bold, original programming and immersive social engagement. As Disney’s young adult television and streaming network, it delivers a unique mix of quality original and acquired series, plus fan-favorite movies and the holiday events “13 Nights of Halloween” and “25 Days of Christmas.” The Freeform app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.
Source: The Nielsen Company, Live + 3 Day U.S. Program Ratings: 3/29/18, 2017-18 season=9/25/17-3/29/18. ListenFirst, 3/29/18. Views = linear P2+ reach, 1 minute qualifier (Nielsen) plus digital starts (FreeWheel).
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