ABC Wins Tuesday with an 80% Jump from the Year-Ago Night
ABC’s ‘Roseanne’ Is Tuesday’s No. 1 Show for the 2nd Week Running
ABC’s ‘The Middle’ Hits Season Highs with Its Best Results Since Jan. ‘15
ABC’s ‘black-ish’ Delivers Its 2nd Highest Numbers Since Early 2017
ABC’s ‘Splitting Up Together’ Retains a Strong 93% of its ‘black-ish’ Lead-in
ABC’s ‘For The People’ Improves its Hour by Double Digits Year to Year
ABC’s Tuesday Primetime (8:00-11:00 p.m. – 6.6 million and 1.8/7 in AD18-49):
With “Roseanne” shifting back to a half-hour format at 8:00 p.m. (from its 1-hour premiere) and boosting “The Middle” to new season highs at 8:30 p.m., ABC won its 2nd straight Tuesday with Adults 18-49, leading runners-up NBC and CBS by 50% each (1.8/7 vs. 1.2/5-tied). ABC’s “Roseanne” and “The Middle” stood as Tuesday’s Top 2 TV shows in Adults 18-49, as ABC’s Tuesday comedy block won all 4 of its half-hours from 8:00-10:00 p.m. ABC’s Tuesday night ranking jumped from 4th to 1st place year to year, improving from the year-ago evening’s all-original schedule by 80% in Adults 18-49 (1.8/7 vs. 1.0/4 on 4/4/17).
Dominating the first half-hours of NBC’s “The Voice” and CBS’ “NCIS“ to lead off ABC’s night at 8:00 p.m., “Roseanne” changed from a 1-hour format for the premiere to a 30 minute duration on Week 2 and marked its 2nd straight week as Tuesday’s No. 1 TV show in Total Viewers (15.2 million) and Adults 18-49 (3.9/16).
Isolating its Fast Affiliate delivery in the 8:00 p.m. half-hour the prior week (17.7 million and 4.9/21), “Roseanne” delivered strong retention in its time period with Total Viewers (85%) and Adults 18-49 (80%). For perspective earlier in the season, NBC’s “Will & Grace” reboot held a lesser 70% in Total Viewers and 67% in Adults 18-49 from Week 1 to Week 2.
Last night’s “Roseanne” posted the highest Adult 18-49 rating for any non-premiere comedy telecast since December 2015 – since 12/17/15 with CBS’ “The Big Bang Theory.”
At 8:30 p.m., ABC’s “The Middle” shot up from its last telecast two weeks ago by 43% in Total Viewers (8.3 million vs. 5.8 million) and by 57% in Adults 18-49 (2.2/8 vs. 1.4/6) to deliver new season highs. “The Middle” scored its highest numbers since January 2015 – since 1/7/15. In addition, the ABC comedy was up from its year-ago telecast on the evening (at 8:00 p.m.) by 54% in Total Viewers and by 57% in Adults 18-49 (5.4 million and 1.4/6 on 4/4/17).
At 9:00 p.m., after last week’s best performance since 2014, ABC’s “black-ish” came back with its 2nd highest numbers since early 2017 in Total Viewers (5.4 million) and Adults 18-49 (1.5/6) – since 1/11/17 and 2/22/17, respectively. “black-ish” topped its year-ago Wednesday telecast out of “Modern Family” (4.6 million and 1.3/5 on 4/5/17) by double digits in Total Viewers (+17%) and Adults 18-49 (+15%).
Exhibiting strong lead-in retention out of “black-ish” (89%/93%) in the 9:30 p.m. half-hour, ABC’s “Splitting Up Together” improved its half-hour for ABC from the year-ago night with the time slot premiere of “Imaginary Mary” by 41% in Total Viewers (4.8 million vs. 3.5 million) and by 56% in Adults 18-49 (1.4/5 vs. 0.9/3).
At 10:00 p.m., ABC’s “For the People” held steady week to week in Adults 18-49 (0.8/3 vs. 0.9/4), matching its 2nd highest number yet. In addition, “For the People” improved over “S.H.I.E.L.D.” in the hour on the same night last year by 33% in viewers (2.8 million vs. 2.2 million) and by 14% in young adults (0.8/3 vs. 0.7/3).
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 4/3/18.
