|Toronto, ON (August 9, 2017) — The creative team behind Buffer Festival is thrilled to announce that Oscar®-Nominated Producer Dana Brunetti and Emmy® Award-Winning Producer David Beebe will be this year’s designated keynote speakers. Brunetti and Beebe will kick-off Buffer Festival’s calendar of events on September 28th at the festival’s “Industry Day.” Industry Day features case studies and panel discussions with notable industry executives and thought leaders.
Known for groundbreaking deals and helping spearhead award-winning shows in the digital era, Dana Brunetti will conduct an engaging fireside chat at the festival. The Oscar-and-Emmy Nominated Producer behind House of Cards, THE SOCIAL NETWORK, and CAPTAIN PHILLIPS will be joining Canadian television personality Amber Mac, who will be hosting the day, to discuss Jameson First Shot, a short film competition for up-and-coming filmmakers. Jameson First Shot, run by Brunetti and Jameson Irish Whiskey, is a platform for emerging filmmaking talent and gives aspiring creators the chance to get their writing/directing skills noticed while working with Brunetti and top Hollywood actors.
Declared a “Branded Content Master Who Makes it OK to Love Marketing,” by AdWeek, Emmy Award-Winning Producer and influential brand storyteller David Beebe will address the rapidly changing media landscape where Hollywood storytelling and brand marketing intersect and where brands are becoming the new storytellers. Beebe co-founded the Disney-ABC Television Group Digital Studio, where he produced webisodes for Ugly Betty, Grey’s Anatomy, Desperate Housewives, and Scrubs, and was honored by the TV Academy with the Emmy for outstanding creative achievement in interactive media for producing the 83rd Oscars Digital Experience. Beebe also founded the Marriott Content Studio for Marriott International. There, Beebe served as Executive Producer of over fifty original productions including webisodes, documentaries, and brand films, such as the award-winning TWO BELLMEN One, Two, and Three series, BUSINESS UNUSUAL, and FRENCH KISS. In 2017, AdAgenamed Beebe as part of their “40 under 40 Forward Thinkers in Marketing.” He previously produced content for Vin Di Bona, DIRECTV, PBS, and Showtime.
“We are thrilled to have two of the most notable and beloved storytellers as our keynote speakers,” commented Nina Pikula, Executive Producer of Buffer Festival Industry Day. “We can’t think of two better thought leaders who strive to educate and inspire content creators to take risks in developing stories that are meaningful, compelling and genuine.“
Buffer Festival’s Industry Day Program Schedule will include:
– Neuromarketing: Insights Into Brand & Creator Partnerships Through Facial Coding
An insightful look on how facial coding of brand integrated influencer videos alters the way in which consumers react to products and how this powerful tool can help gain better insight into working creatively with a creator.
– Producing & Buying Content for a Ready Made Audience
Top industry executives will address investing in and developing content with top YouTube creators to leverage their built in audiences.
– Brands Engaging Audiences: Finding the Balance Between Selling and Storytelling
Top brands will discuss what the future holds for content and commercial marketing on YouTube.
For a full list of Industry Day events visit: bufferfestival.com/industry
|About Buffer Festival
Buffer Festival is an annual showcase of YouTube world premieres, bringing the most acclaimed digital creators and their audiences together. Held from Thursday, September 28th to Sunday, October 1st, the festival includes a variety of programming, including a red carpet gala and premiere screenings, showcasing an array of YouTube’s highest quality content. Now in its fifth edition, the festival will host an Industry Day, that features behind the scenes conversations, workshops, panel discussions, and case studies with some of the top creators in the digital marketplace. Creator Day will bring together and engage aspiring creators with some of the most seasoned professionals. The Festival also includes additional themed screenings throughout the weekend, hands-on workshops, and behind-the-screen conversations with creators and panels led by industry professionals.
For more information, visit bufferfestival.com.About Dana Brunetti
Brunetti has produced multiple award winning films, including THE SOCIAL NETWORK, a screenplay adaptation written by Aaron Sorkin and directed by David Fincher that received eight Oscar® nominations; CAPTAIN PHILLIPS, written by Billy Ray starring Tom Hanks and directed by Paul Greengrass, which picked up six Oscar® nominations; the box office phenomenon, FIFTY SHADES OF GREY, which grossed over $560 million worldwide; as well as the trilogy’s follow ups, fifty shades darker ($378M) and forthcoming FIFTY SHADES FREED (2018). Brunetti won a Golden Globe for The Social Network, amongst many other awards, including The National Board of Review and The Critics’ Choice Award. As the architect of several groundbreaking deals, Brunetti helped secure the megadeal with Netflix to produce the political thriller House of Cards starring Kevin Spacey and Robin Wright as part of their new slate of original programming. Brunetti continues to serve as executive producer for the show, which releases its 6th season in 2018 — the show has garnered multiple Emmy and Golden Globe nominations and awards. Building on an award-winning career as a producer and co-founder of Trigger Street Productions, Brunetti was one of Hollywood’s youngest studio presidents while at Relativity Media’s Motion Picture & Television Group where he oversaw the company’s creative content and product. In 2012, Brunetti, Trigger Street and Jameson Irish Whiskey launched Jameson First Shot, a short-film competition for up-and-coming filmmakers.
About David Beebe
Beebe is a brand storyteller, content marketer, and keynote speaker. He co-founded the Disney-ABC Television Group Digital Studio, and served as a vice-president there, was a producer at Vin Di Bona Productions, Showtime, PBS, and DIRECTV, and founded the Marriott Content Studio at Marriott International where he was VP, Global Creative + Content Marketing for the portfolio of thirty brands. He is the founder of Beebe Content & Co and his work has received Emmy, Webby, Telly, awards and Gold and Silver Lions at Cannes.
About Amber Mac
Amber started her digital media career at Razorfish in San Francisco during the dot-com boom. Since then, she has been at the forefront of the social media and branded content revolution. After writing her bestselling digital marketing business book, Canadian Business Magazine called Amber the country’s top expert on how to build a brand. She is also a well known television host, speaker, and writer. Her production company, AmberMac Media, has produced shows and series for Fast Company, Intel, Shopify, Scotiabank, PayPal, The Mobile Shop, Ford, Microsoft Xbox, Bloomberg TV, BNN, and many other businesses.